Internet marketing is a thing of the present and certainly will be the thing of the future, so getting to grips with it now will be a great way to ensure your company stays within the elite, rather than shrinking into the background.
But what exactly does internet marketing entail? It is the use of the internet to advertise and market your company and its products and services to as wide-a-field as is appropriate for you. It can help to drive sales, create brand awareness and even allow you to glean information via questionnaires or sign-up pages.
There is a lot to take in if you are new to internet marketing, but here are a few terms that it will be for helpful for you to know before you start getting too technical:
Call To Action (CTA) – a prompt to a customer to complete a certain action “Register now”, “Buy now for 15% off”, “and Call us today”. Whilst it might seem too obvious, even a customer who was interested before they got to that point will expect a clear instruction as to what to do next to proceed.
Conversion – this is the process of your customer following up on the CTA you have provided for them, for example, they click on your site as a visitor and then leave having bought a product – that is known as a conversion.
Conversion optimisation – refers to increasing the percentage of visitors to your website that convert into customers by tailoring and enhancing your site to satisfy your customer needs. (It is also known as conversion rate optimisation (CRO).)
Remarketing – targeting a customer who has interacted with your site before, by text message or email, for example, to retain loyalty, promote new deals and hopefully encourage repeat custom or drive new custom via word of mouth.
If you are baffled by the concept of online advertising, don’t do yourself an injustice and exclude yourself from the online competition; many specialists exist who can sort all the logistics for you. For a website marketing company in London, speak to Seo Wizzards who can help to decode it all for you.